diff --git a/src/tomservobot/chance.py b/src/tomservobot/chance.py
index 5f7f640..7059f67 100644
--- a/src/tomservobot/chance.py
+++ b/src/tomservobot/chance.py
@@ -1,4 +1,5 @@
-from random import randint
+import asyncio
+from random import choice, randint
 import re
 
 import niobot
@@ -9,6 +10,17 @@ from niobot import (
     NioBot,
 )
 
+from .stubs import ERROR_STARTS, get_random_stub, format_mention
+
+
+_DICE_LOCATIONS = [
+    "pulls some dice seemingly from thin air.",
+    "extracts some dice from his mouth.",
+    "spins around and a number of dice appear in his hands.",
+    "opens the closest drawer and takes out a container of random dice.",
+    "powers on a tablet and executes a dice-rolling application.",
+]
+
 
 class ChanceModule(Module):
     """Commands that simulate chance (Dice rolls, card selection, etc)."""
@@ -19,18 +31,37 @@ class ChanceModule(Module):
     @niobot.command()
     async def roll(self, ctx: Context, dice: str):
         """Roll some dice with an optional modifier."""
+        err_prelude = get_random_stub(ERROR_STARTS, ctx.message.sender)
         valid = re.match(r"(\d+)d(\d+)([\+-/\*]\d+)?", dice)
         if valid is None:
-            await ctx.respond("Error: Invalid dice roll notation.")
+            await ctx.client.send_message(
+                ctx.room,
+                f"{err_prelude}that's an invalid dice roll.",
+                reply_to=ctx.message,
+                message_type="m.text",
+                content_type="html",
+            )
             raise CommandParserError("Invalid dice roll notation.")
         dice_parts = (int(valid.group(1)), int(valid.group(2)), valid.group(3))
 
         if not 1 <= dice_parts[0] <= 100:
-            await ctx.respond("Error: Can only roll between 1 and 100 dice.")
+            await ctx.client.send_message(
+                ctx.room,
+                f"{err_prelude}I can only roll between 1 and 100 dice.",
+                reply_to=ctx.message,
+                message_type="m.text",
+                content_type="html",
+            )
             raise CommandParserError("Can only roll between 1 and 100 dice.")
 
         if not 2 <= dice_parts[1] <= 100:
-            await ctx.respond("Error: Dice must have between 2 and 100 faces.")
+            await ctx.client.send_message(
+                ctx.room,
+                f"{err_prelude}the dice can only have between 2 and 100 faces.",
+                reply_to=ctx.message,
+                message_type="m.text",
+                content_type="html",
+            )
             raise CommandParserError("Dice must have between 2 and 100 faces.")
 
         rolls: list[int] = []
@@ -38,8 +69,21 @@ class ChanceModule(Module):
             rolls.append(randint(1, dice_parts[1]))
         total = sum(rolls)
 
-        await ctx.respond(f"{dice}: {total} ({rolls})")
+        await ctx.client.send_message(
+            ctx.room,
+            choice(_DICE_LOCATIONS),
+            message_type="m.emote",
+            content_type="html",
+        )
 
-        # await ctx.client.send_message(
-        #    ctx.room, f"{dice_parts[0]}, {dice_parts[1]}, {dice_parts[2]}"
-        # )
+        # Give some delay to allow for reading the emote.
+        await asyncio.sleep(1)
+
+        html_sender = format_mention(ctx.message.sender)
+        await ctx.client.send_message(
+            ctx.room,
+            f"{html_sender}: {dice} = {total} ({rolls})",
+            reply_to=ctx.message,
+            message_type="m.text",
+            content_type="html",
+        )
diff --git a/src/tomservobot/stubs.py b/src/tomservobot/stubs.py
new file mode 100644
index 0000000..6f18fc4
--- /dev/null
+++ b/src/tomservobot/stubs.py
@@ -0,0 +1,32 @@
+from random import choice
+
+
+ERROR_STARTS: list[str] = [
+    "Hey pal, ",
+    "Hey {sender}, ",
+    "Uhhhhh, ",
+    "Uhhhhh, {sender} ",
+    "Nothing doing--",
+    "Yeahhh, about that--",
+    "Yo {sender}, ",
+    "Look here bub, ",
+    "Look here {sender}, ",
+]
+
+
+def format_mention(user_id: str) -> str:
+    """Creates an HTML stub for beautifying a mention in a message."""
+    short_name = user_id.split(":")[0][1:]
+    return f'<a href="https://matrix.to/#/{user_id}">{short_name}</a>'
+
+
+def format_sender(stub: str, sender: str) -> str:
+    """Adds the sender's name to the format string in a stub."""
+    if "{sender}" in stub:
+        return stub.replace("{sender}", format_mention(sender))
+    return stub
+
+
+def get_random_stub(stub_list: list[str], sender: str) -> str:
+    """Picks a random stub from a list of your choosing."""
+    return format_sender(choice(stub_list), sender)